How does your package design evolve?
Many packaging projects end up being approved in team meetings with senior managers. The end result, a design-by-committee approach, invariably is cluttered and unfocused. more >
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Top of Mind
- What is the package design process?
A step by step guide to who does what when. - Why focus groups for package design don't work.
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Could this be yours? A surprising report from the field.
Tim Robertson
Bio
- Tim Robertson is Creative Director of BigCity, a product packaging design agency. With many years experience in branding and packaging, he has been featured in publications such as Direct Magazine, the Design Management Review, and the Summit Awards. His work for clients includes Audi, Perrier, and Bell Canada, and he has international recognition for his branding work in developing countries.
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