Even though I am in the business of packaging design, I do not endorse or promote cheap, wasteful, "large footprint" packaging. Everyday, I encounter packaging that is slapped together without much consideration for the planet (and I am sure you do as well).
Unfortunately people aren't paying for the packaging, so it gets short shrift. But wait....what if people were paying for the package? What if it was a differentiator..like choosing a product that uses packaging with a smaller footprint over another? Is that not a selling feature?
The way I see it, we can encourage marketing people to see environmentally friendly packaging as another way to communicate to their market. One of the biggest trend changes in the last few years is a massive new awareness of how what we do affects the planet (especially with CO2 and global warming).
I suspect consumers will invest in technologies that foster less of an impact ecologically - whether it's through their purchase of energy, transportation, or the packaging that surrounds so much of what we purchase each and every day.
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