« Why beauty contests and the best packaging design don’t mix | Main | The Meaning of Color - It's Not What You Think »

Comments

Luisa Cuellar

Enlightening!!

Michael Atkinson

Great information thank you! I'm sure I saw similar points made in long since forgotten marketing textbooks, but as we roll out a new product this is a timely heads up, thank you.

The comments to this entry are closed.

Top of Mind

Tim Robertson

Bio

  • Tim Robertson is Creative Director of BigCity, a product packaging design agency. With many years experience in branding and packaging, he has been featured in publications such as Direct Magazine, the Design Management Review, and the Summit Awards. His work for clients includes Audi, Perrier, and Bell Canada, and he has international recognition for his branding work in developing countries.