If you check out the news release on the BigCity website, it talks about setting a new standard for packaging at Bell Sympatico. It's always exciting when an organization starts to get it...understanding that packaging is not a dumping ground for information but rather a branding and communication tool. We started the Unplugged project with branding in mind..not where to put all the legal copy and benefit statements. Check out the case study for more on how we transformed a cluttered packaging template into a cohesive design that communicates the value of the brand.
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Tim Robertson
Bio
- Tim Robertson is Creative Director of BigCity, a product packaging design agency. With many years experience in branding and packaging, he has been featured in publications such as Direct Magazine, the Design Management Review, and the Summit Awards. His work for clients includes Audi, Perrier, and Bell Canada, and he has international recognition for his branding work in developing countries.
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